Free
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The 'So What Test' Cheat Sheet
Every spec on your page is a claim the buyer has to translate. This cheat sheet runs the "So What" test: 10 feature lines rewritten into outcomes, plus a fill-in method to do it on your own pages.
File / Download
Every spec on your page is a claim the buyer has to translate. This cheat sheet runs the "So What" test: 10 feature lines rewritten into outcomes, plus a fill-in method to do it on your own pages.
