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The GrowthOps™ Newsletter

For Founders and Executives Running Brands Doing $3M+

Curated by Conal Brady

Your product page is built for a spreadsheet

6 October 2026

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4 min read

Your product page is built for a spreadsheet

Why accurate product pages stall, what the 50 millisecond research does and doesn't show, and a first-screen check you can run on three pages in 30 minutes.

If a sentence can't be wrong, it can't be convincing.

4 September 2026

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7 min read

If a sentence can't be wrong, it can't be convincing.

A one-minute check for whether your product page headline is making a claim or decorating the page, and the five formulas that replace an empty one.

You fixed the product page. The checkout stayed flat.

20 August 2026

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4 min read

You fixed the product page. The checkout stayed flat.

The LIFT Model and Baymard's checkout data point to the same cause, and one afternoon with your helpdesk inbox and your own phone is enough to find yours.

Why a Bigger Catalogue Can Flatten Your Order Count

12 August 2026

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4 min read

Why a Bigger Catalogue Can Flatten Your Order Count

A seventy-year-old finding about jam explains why a bigger catalogue can flatten your order count, and what to change on your top three collection pages this week.

You Can See It, But You Can't Buy It

6 August 2026

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4 min read

You Can See It, But You Can't Buy It

Your best photo has no link (Free Cheat Sheet Below)

Are you falling for The Zara Trap?

30 July 2026

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3 min read

Are you falling for The Zara Trap?

Minimalism doesn't remove cognitive load. It just moves it to your customer.

The spectrum that rescues “dead” CTAs

23 July 2026

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3 min read

The spectrum that rescues “dead” CTAs

Map every button from low- to high-commitment and fix timing, not just design. (Free Cheat Sheet Inside)

The 'So What?' Test. How to Stop Describing Your Products and Start Selling Them

16 July 2026

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4 min read

The 'So What?' Test. How to Stop Describing Your Products and Start Selling Them

10 feature statements rewritten as benefits. (Free Cheat Sheet Below)

The Gap Between What Your Dashboard Shows And What's Actually Happening

8 July 2026

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3 min read

The Gap Between What Your Dashboard Shows And What's Actually Happening

GA4 tells you what's broken. It can't tell you why.

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